Top emerging business fields for 2026: What should you study?

The business world today is shaped by purpose, innovation and digital transformation. According to a 2025 report by McKinsey & Company, more than 80% of large companies globally are set to adopt artificial intelligence (AI) to drive productivity by 2026. This transformation creates new digital business strategy roles and businesses are seeking qualified graduates who can lead these changes.

1. Sustainability moves centre stage:

Sustainability is no longer an option; it is an expectation.

As highlighted in a recent Grand View Research report, the global clean technology market could reach nearly $1.8 trillion by 2030, driven by government policies and a growing demand for green solutions. A sustainable business degree now offers unmatched opportunities for those who want to make a meaningful impact. It also offers opportunities to step into leadership positions in environmentally responsible companies.

Key skills: ESG management, sustainable finance, digital solutions for green businesses.

2. Digital transformation in business:

The future belongs to those who understand digital transformation in business. Everything from AI-powered systems to secure cloud data is rapidly changing how companies operate. Digital transformation business degrees focus on the intersection of technology and management, preparing graduates to help organisations stay ahead as digital leaders.

Key skills: Data analytics, automation, managing digital projects.

3. Health technology and wearables:

Health technology is exploding. Zion Market Research forecasts that the global wearable technology market could jump from $89 billion in 2024 to $365 billion by 2034. With digital transformation taking hold in healthcare, careers in this sector are ideal for students keen on innovation and business.

4. Digital marketing in emerging fields:

With the rise of e-commerce and the dominance of social media, companies need digital marketing experts who understand the unique needs of fast-changing industries. Recent figures from Cropin show that by 2025, mobile commerce will make up 75% of global online sales. If you are interested in growing industries, digital marketing for emerging fields could be the smartest move.

Key skills: Cross-channel campaigns, data-driven strategy, content creation for new sectors.

5. Entrepreneurship and innovation degree:

The value of entrepreneurial skills has never been higher. According to the World Economic Forum, innovation and adaptability are critical to success in today’s fast-moving job market. Earning an entrepreneurship and innovation degree helps you develop essential problem-solving abilities and prepares you to start your own venture or drive growth in established companies.

Key skills: Agile management, creative ideation, project leadership.

As industries rapidly evolve, certain sectors are experiencing significant growth and offer promising career opportunities. Understanding these key fields can help you focus your studies on areas with strong future demand and exciting job prospects.

Studying in Dubai offers you a front-row seat in a multicultural city where innovation and business meet every day. The UAE’s business and tourism sector is expected to reach over AED236.8 billion by 2026 (The First Group Report 2024), demonstrating Dubai’s unmatched energy for growth and opportunity.

• International connections: Network with professionals and other students from across the world.
  
  
• Innovation hub: Dubai is a leader in technology, digital business strategy and sustainable business solutions.
  
  
• Work-life balance: Safe, modern, dynamic, a place to build your career and expand your horizons.

Choosing the right course is vital when preparing for future careers in emerging business fields. At GBS Dubai, the programmes are designed to equip students with the practical knowledge and skills that today’s rapidly evolving sectors demand, whether that is digital transformation, sustainability, entrepreneurship or digital marketing for emerging fields.

• For example, the Higher National Diploma (HND) in Digital Technologies offers specialisations like Artificial Intelligence (AI) and Cyber Security, reflecting the growing importance of technology-driven business solutions.
• The HND in Healthcare Practices (Healthcare Management) prepares students for leadership in the growing health technology sector.
• The International Extended Diploma in Business Level 3 provide a strong foundation for careers in international trade and management.

By focusing on programmes closely linked to real-world business trends, GBS Dubai helps students bridge the gap between academic theory and practical application. Studying here offers exposure to a diverse international environment and access to a city known as a global hub for digital transformation and sustainable business growth.

Choosing the right course in one of these emerging business fields is your first step to an exciting, global career. With the right degree, such as those on offer at GBS Dubai and the experience of studying in one of the world’s most vibrant business cities, you might finally be ready to shape the business world of tomorrow.

Explore our programmes or you can also contact with our student support team.